Off site SEO/SEM Promotions Author:
- Blogging & ZEROBREACH Blog Syndication
- Public Relations – Internet Article Publications
- RSS – Really Simple Syndication
- Prominent Paid Listing Directories
- Link Popularity, Relevancy & Trading Practices
- CPA networks vs. Affiliate Programs
- Researching Linking Partners
Blogging & ZEROBREACH Blog Syndication Services
A blog is a user-generated website where entries are made in journal style and displayed in a reverse chronological order.
Blogs often provide commentary or news on a particular subject, such as food, politics, or local news; some function as more personal online diaries. A typical blog combines text, images, and links to other blogs, web pages, and other media related to its topic. The ability for readers to leave comments in an interactive format is an important part of many blogs. Most blogs are primarily textual although some focus on photographs (photoblog), sketchblog, videos (vlog), or audio (podcasting), and are part of a wider network of social media.
The term "blog" is derived from "Web log." "Blog" can also be used as a verb, meaning to maintain or add content to a blog.
As of November 2006, blog search engine Technorati was tracking nearly 60 million blogs.
The “Blog syndication service” which is currently being conducted by ZEROBREACH in simple terms is the creation of blog sites that are industry related to the client which contain back-links (links pointing towards the client’s website and pages) with specific keyword anchor text within posted articles that are aggregated from numerous news feeds e.g. http://news.google.com/intl/en_us/news_feed_terms.html and http://news.yahoo.com/rss .
Keyword anchor text for inbound links has proven to be a factor in search engine website rankings and placement algorithms.
ZERBREACH strongly encourages website owners to create their own blog sites either on separate blogging platforms or integrations into their corporate website and post to them “frequently”. The bottom line is content and merging two divided search vectors, the new vector being internet social networking. Social networking has become the hotbed for internet activity in many areas and making headline news. Some platforms you may have heard of in the social networking community are sites like http://www.myspace.com, http://www.orkut.com, and http://www.youtube.com. This type of social networking (which includes blogging) is now becoming a part of corporate
· http://www.blogger.com –Google Platform
Public Relations – Internet Article Publications
Internet Publications has proven to tremendously aid in website PR. The way in which these types of services aggregate brand recognition is done primary through RSS/XML information dissemination. Sites in which articles are published, especially those that have a higher PR (PR in terms of Google’s Page Rank methodologies) and strategically search engine optimized articles containing back-links to the publisher’s website can increase that websites chances of beating their competition for specific keyword phrases within organic search.
Google PageRank Explained:
PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important."
Important, high-quality sites receive a higher PageRank, which Google remembers each time it conducts a search. Of course, important pages mean nothing to you if they don't match your query. So, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page and examines all aspects of the page's content (and the content of the pages linking to it) to determine if it's a good match for your query. –reference: http://www.google.com/technology/
The following is a list of Internet Public Relations Sites that will publish and syndicate your articles. ZEROBREACH will assist in optimizing your articles for publication and manage your relations with such companies as part of your current monthly fee. Average charged price by these companies per submitted article is around $80.
· PR Web http://www.prweb.com/
· Buzzle http://www.buzzle.com/
· Ezine Articles http://www.ezinearticles.com/
RSS – Really Simple Syndication
RSS is a family of web feed formats used to publish frequently updated digital content, such as blogs, news feeds or podcasts.
Users of RSS content use programs called feed 'readers' or 'aggregators': the user 'subscribes' to a feed by supplying to their reader a link to the feed; the reader can then check the user's subscribed feeds to see if any of those feeds have new content since the last time it checked, and if so, retrieve that content and present it to the user.
The initials "RSS" are variously used to refer to the following standards:
- Really Simple Syndication (RSS 2.0)
- Rich Site Summary (RSS 0.91, RSS 1.0)
- RDF Site Summary (RSS 0.9 and 1.0)
RSS formats are specified in XML (a generic specification for data formats). RSS delivers its information as an XML file called an "RSS feed", "webfeed", "RSS stream", or "RSS channel".
Programs known as feed readers or aggregators can check a list of feeds on behalf of a user and display any updated articles that they find. It is common to find web feeds on major websites and many smaller ones. Some websites let people choose between RSS or Atom formatted web feeds; others offer only RSS or only Atom.
RSS-aware programs are available for various operating systems. Client-side readers and aggregators are typically constructed as standalone programs or extensions to existing programs such as web browsers and Email readers. Many browsers have integrated support for RSS feeds. There also are other applications that can convert an RSS feed into several usenet articles, viewable through the major newsreader software such as Mozilla Thunderbird or Forté Agent.
Web-based feed readers and news aggregators such as NewsGator Online require no software installation and make the user's "feeds" available on any computer with Web access. Some aggregators combine existing web feeds into new feeds, e.g., taking all football related items from several sports feeds and providing a new football feed. There are also search engines for content published via web feeds like Bloglines.
On Web pages, web feeds (RSS or Atom) are typically linked with the word "Subscribe", an orange rectangle, 
, or with the letters 
or 
. Many news aggregators such as My Yahoo! publish subscription buttons for use on Web pages to simplify the process of adding news feeds.
Please consult with your website developer in setting up a news page within your website in which you can publish articles “frequently” by logging into an account and filling in form data. This page should have archiving capabilities and XML or RSS nightly page generation with icons published as noted above.
Websites that have RSS or XML generation capabilities allows for people to subscribe to your news feeds and receive any new publications that you may publish in real-time. ZEROBREACH’s Blog syndication services can hook into your news feed and aggregate your articles within its Blog Syndication network. Note: this is very similar to how services like PR Web operate.
Prominent Paid Listing Directories
ZEROBREACH submits your site to all free prominent directories. The most comprehensive and well respected free directory is currently DMOZ. However there are other directories that are available for listing but do require a fee ranging between $25 to $300 a year. This is very similar to having a listing in your local yellow pages. The following is a list of prominent paid directories for consideration (all of these have a Google PageRank of 5 or better):
· Microsoft Small Business Directory http://sbd.bcentral.com/
· Yahoo Directory http://dir.yahoo.com/
· InCrawler http://www.incrawler.com/
· Best Of the Web http://botw.org/
· JoAnt http://www.joeant.com/
· MassiveLinks http://www.massivelinks.com/
· Seoma http://www.seoma.net/
Link Popularity, Relevancy, & Trading Practices
After attending the latest SEO convention my opinion is wavering in reference to Link Trade. Keep in mind that this is all theory and no one really knows exactly how Google’s and others algorithms weight the linking factor in site rankings. In summary, the buzz is that Google “is” factoring relevancy in topic of inbound linking sites but no one knows for sure. The only factors on inbound linking that have been proven are the use of “anchor text” and the Google PageRank of sites linking to yours.
Link popularity (the count of how many sites are linking to yours) most believe helps in your search engines rankings. The key is to have as many inbound (one-way) links as possible from high PR sites with relevant keyword “anchor text” surrounded by natural text. See the following example:
“
I have stated to you in the past that my belief in the link trade arena was emphasis on PR and relevancy, which still holds true. However, I now believe that trading links in any form cannot hurt you if done properly. I will speak to you about “how” during our meeting. Topic bullet points will be:
· Preventing PageRank Bleed (how-to) in setting up a link directory.
· How to research link partners. (see illustration on page 7)
A new trading practice is what some people are calling triangle trading or asymmetrical link trading. This is a good way to establish one-way links. See example below:
Owner A has two sites (site A and site B)
Owner B has two sites (site C and siteD )
Site A links to site C and site D links to site B.
Each owner now has one-way links from each other.
CPA networks vs. Affiliate Programs
CPA networks Pros & Cons:
Pros:
- You don’t pay a commission unless an action takes place e.g. someone purchases a vacation.
- Potential traffic from contextual networks and some of them are huge.
- According to Scott Bolsch’s paper on “the death of adsense”, many Google Adsense publishers may be moving up the so call food chain and working for you.
Cons:
- Very expensive. Minimum investment just to get started through CJ was around $20,000.
- The chance of very little traffic.
- Potential fraud in poorly planned campaigns.
*After this writing, there have been a number of new CPA networks that have popped up some competition may soon drive down pricing soon.
Internet Marketing Food Chain Diagram (contact troy@zerobreach.com for full whitepaper that includes diagrams)
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Affiliate Program Pros & Cons:
Pros:
- A lot less expensive than CPA network campaigns. Most commercial shopping carts have the feature built into them such as X-cart or Miva Merchant.
- Less risk and some people believe there are only a few good so called “hunters” out there that give you a decent amount of volume anyway.
Cons:
- Finding the “hunters”
- Not as much traffic as CPA networks can generate.
Researching good link partners tutorial:
1.) Using the Google search engine, search using what you think is your most desired for ranking keyword.
2.) Observe your competition (note: illustration below)
Link Partners Illustrations contact troy@zerobreach.com for full whitepaper that includes diagrams)
3.) Type the following in the search engine field and click search.
4.) The results shown will be all the sites that are currently linking to your competitor for that particular keyword phrase.
5.) Begin contacting each of these site owners for link trade arrangements.
Link Partners Illustrations contact troy@zerobreach.com for full whitepaper that includes diagrams)
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